Gently wrap around the baby. Natural Hugwear - BABY&Me's commitment

[Baby's skin is much more delicate than adults]

Even materials that we adults find "don't tingle a little" can be a huge irritating sensation for babies.
It is said that babies' skin is less than half the thickness of an adult's skin, and are susceptible to dryness, friction, and chemicals.
Especially for the next few months after birth, sebum secretion is low and it is easy to receive external stimulation, which can cause skin problems.

That is why underwear that babies wear every day requires more than anything, "gentle to the skin."

 

[Because you wear it every day, it is recommended to wear it with gentleness]

Underwear is the closest thing for babies.
Whether you're sleeping, being held in your arms, or sweating, you'll be touching your skin all the time. Since it wraps around your precious baby, you want to choose materials that are gentle on the skin and are carefully crafted down to the smallest details. 

"We not only focus on materials that are gentle on the skin, but also on ease of care." When developing baby underwear, BABY & Me chose a fabric made of "smile cotton," a material that is soft to the touch, highly absorbent, and easily dry.

"Smile Cotton®" (Smile Cotton Co., Ltd.)Recommended items from the Atopic Dermatology AssociationIt is certified as a product and can be used safely on sensitive baby skin.

The "gentleness" that is put into one underwear will provide even more comfortable support for your baby's everyday life.

 

[Features of Smile Cotton]

Smile cotton is a material that is fluffy and light, just like cotton.
The fibers are twisted more gently than regular cotton materials, so the areas that touch the skin are very soft and have a gentle touch that seems to contain air.

Another attractive feature of this material is that it has a very good balance between absorbency and breathability. It is said that babies sweat more than twice as much as adults, but smile cotton also has the functionality to absorb the sweat quickly and let it escape.

Furthermore, it does not get hard even after washing, and the fluffy texture lasts for a long time, which is a great feature for moms and dads.

[BABY&Me's thoughts and the commitment to underwear]

Raising children is not all fun.
Crying and having fun, shoulders and hips hurt when they hold her, and hold back on her favorite clothes.
In those days, going out can become a "mission."

BABY&Me has been creating things that make you feel excited with the desire to "want to enjoy raising your children more freely."

This underwear is also an extension of this.
Having a baby comfortable will also ease the mood of moms and dads.
Every day I raise my child's child-rearing, and I feel like, "Where should I go today?"

I want to cherish both being a parent and being yourself.
BABY&Me supports all moms and dads who live in this era.

 

[BABY & Me x Smile Cotton Lineup]

BABY&Me's baby underwear is designed to be "gentle on the skin and can be worn like clothes," and we offer a lineup that you can choose from to suit your child's growth.

・Short underwear

Your baby's "first underwear" is essential for newborns.
The seams do not touch the skin, and the soft feel of the item gently wraps around sensitive skin.

 

・Combined underwear

This classic item wraps tightly to your feet, making it a safe item for babies who are becoming more active in movement.
The snap button design makes it difficult to use, and it is more comfortable to wear when paired with short underwear. This is a reliable piece that can be used regardless of the season.

 

・Romper

 This is the perfect piece for babies who have grown and become more active.
The inseam snap makes changing diaper easy. It is designed to cover your stomach firmly like a belly band.

 

・Tank top

A breathable item that can be used for sweaty seasons or for layering indoors.
It has a simple design that can be worn alone or layered, so you can use it for a long time.

 

・Short-sleeved T-shirt

A daily wear-style underwear that can be used as stylish clothes.
The gentle colors and minimalist design make it perfect for going out.

 

All items are made with a focus on not only being gentle on the skin, but also being easy to wear, easy to move around, and easy to wash. This lineup gently supports moms and dads' daily childcare.

 

【summary】

Because it comes into contact with the baby's skin, we want to pay attention to both the materials and the manufacturing process.
BABY&Me's underwear is a baby underwear that babies and mothers can enjoy more casually, and gently supports "daily childcare."

For those of you who want to cherish both being a parent and being yourself.
Why not start raising a child that will make your heart flutter, starting with underwear?