Sorry for the basic question, but I think it's hard to imagine it as a "sports team management company." How is this a business model that increases revenue?

The current revenue structure can be broadly divided into "game ticket sales," "sponsored funds," "message sales," and "fan club sales."

What is Mr. Ohno doing in his work?

I am a member of the "Partner Business Division Sales Group," and of the four pillars I just mentioned, sponsor sales is my main job. Generally speaking, you might imagine that the logo will be displayed on the signs or uniforms, but Alvark customizes the content to suit the needs and challenges of each company as a "problem-solving partnership."
For example, we suggest the name of the kids' area to companies that want to reach children and their parents, and when players enter, children can high-five players, and the company's name is included on the T-shirts at that time. Recently, we have been sympathizing with the activities philosophy of the social responsibility project "ALVARK Will," which is being undertaken as a club, and we are also planning to work together to solve local and social issues.

It was impressive to see an information desk inside the venue where Alvark's mascot character is placed. Is this an initiative for Alvark Tokyo?

I agree. Our club has the spirit of "aiming to be a top runner at anything." Not only is the competitive results, but I also want to be the best in attracting customers, and the satisfaction of those who come here. Among these, we operate our business with the aim of ensuring that those who watch with children can enjoy watching the game comfortably and enjoyably. In most games, there may be nearly 200 strollers in the stroller storage area. We have created an environment where you can watch the game without any stress, changing locations and increasing staff for each game.
In addition, in order to lower the hurdles for watching with children, we have begun childcare services at match venues.

amazing! It's great for families with small children to send out such a message of "child-friendly" by team members. I'm sure there are many people who actually want to go see it but are unable to step in because they think, "If they go, they'll probably get disliked."

I have a 4-year-old daughter myself, and since my child was born, I have been unable to go to the sports venue, so I hope to create an environment where I can enjoy myself with my small children without worry.

From the perspective of a "partner division," how do you see the increase in the number of families?

When you start coming with your children, companies will gather to appeal to your children and their parents. As a result, high-quality content for children will be born in the venue, making the venue even better. Such a good cycle is created. We hope that readers will come to the venue!

I see. The three of us can create a win-win shape. How about taking care of working people in raising children?

I have also had experience with another club team, and I think Alvark Tokyo is the top level in the sports industry in terms of ease of work. Not only me, but there are quite a few staff members with small children, and even if the child is feeling unwell, they have to take a break and have a flexible environment to cover each other.
As you can see from earlier, our club is working with the spirit of becoming a top runner in everything, so it seems that each member is conscious of working with the number one employee in terms of ease of working, and respect each other.

In this industry, I think that there are weekends and weekends, but what does the holidays look like?

Of course, if a game starts on weekends, it will be held, but instead, I'll take a day off on Monday... Both of us work and send our daughter to daycare, so we put a burden on our wife on a day of games, but when we're on a day off, we'll take the time to go and pick her up.
Also, on the days when I work for a match, the two of us sometimes come to the venue.

that's nice!

I don't think it's easy to see my parents working, so I think that's a good thing. My daughter was at work at first, but she would come over and say, "Daddy, Daddy," but now she's waving from afar, and I can feel her growth (laughs).

Next is the annual project, and would you like to show us your memories with your child?

My child loves Luke (editor's note: Albalk Tokyo mascot character) (lol). I buy merchandise when they come to watch games, and I often play at home. I'm a girl, so I love stuffed animals.
This bear was given to me by a friend from university when my daughter was born. My friend's name is "Masashi," and when I called this stuffed animal "Masashi" without my permission, my daughter also started calling it "Masashi" (laughs). They slept together and played with babies, taking care of them and playing. I'm worn out and worn out now (lol).

Do you want your daughter to play sports in the future?

Well, there's no need to really want people to play sports. I also go to various lessons such as gymnastics classes and Japanese drumming classes, but it's hard to say "do" (laughs). I hope I can find something that I like. I personally feel that my parents have given me various lessons and have given me a free career path, so I hope my daughter will also be free to choose her path.

What kind of work did your parents do?

I ran a so-called local factory, but I was never told to take over my successor, and I was never fussed about when I left my hometown of Kyoto and went to university in Hiroshima, going to graduate school, or looking for a job. I've had a mistake in changing jobs, and they kept an eye on me at the time. Looking back at it now, I'm just grateful.

You're such a wonderful parent!
Finally, please tell us about your future prospects.

A new arena will soon be set up, and management of it will also become our job. So it seems that the venue will be managed in two ways and the professional team will be managed. Not only will basketball courts be set up outdoors, but also outdoors, and plazas where events can be held, so we will also be working on how to make use of these. I'm really looking forward to it now.

That's all! That's a pretty grand story. What do you want to do in this regard?

Personally, I hope to create a place where children and parents can gather. Children can play with each other before the game, and during that time parents will be able to exchange child-rearing worries and information, and hopefully they can create a event like a social gathering where everyone can watch sports together.
I think the strength of sports is that everyone can enjoy watching the same thing, and sports have the power to become a hub.
I hope that the arena will become a "place of dreams" for children. We will also be holding music events other than sports, so we will be able to create a place where players and singers want to stand in that place, but we hope that people who work in arenas and those involved in facility management will also become the profession they admire. I would like to continue to share this kind of "backstage" work.