Daikanyama Tsutaya Bookstore and “Emotional cuddle experience”

At Daikanyama Tsutaya Bookstore, "Try on" at the store&For a limited time, we have implemented a new type of experience rental service that allows you to take it home as is.

■Experience collaboration with Daikanyama Tsutaya Bookstore

Daikanyama Tsutaya Bookstore has the theme of ``a stronghold of adult culture''.2011It was born in the year. Our concierges, who are experts in the humanities, cars, architecture, art, travel, and cooking, produce all aspects of our sales floor, from book selection to shelving and event planning, and use our unique "proposal capabilities" backed by experience to respond to the intellectual curiosity of adults and provide rich experiences and excitement.

We have continued to pursue new family lifestyle proposals through communication between parents and children through “comfortable cuddles.”BABY&Mesympathizes with this concept of ``impression gained from experience'' and has decided to collaborate with Daikanyama Tsutaya Bookstore on ``a new rental service that provides an emotional cuddle experience'' for a limited time.

■Baby&Me hip seat carrier, the most popular baby carrier among moms and dads with the most reviews

BABY&Me's hip seat carrier has an ergonomically designed shape and a unique pedestal that is the core of the hip seat.2By adopting a layered structure (dual foam), it distributes the child's weight in a well-balanced manner, greatly reducing the burden on the shoulders and lower back caused by carrying the child, which plagues many mothers and fathers. In addition, by demonstrating that Zexy reduces the burden (from the ``research on the physical burden when using a baby carrier'' with Osaka Public University),BabyReviewsNo.1It has won many awards, including the Good Design Award and the Kids Design Award.

■More moving experiences more easily

We want more people to be able to comfortably spend their precious time with their families. I want you to experience this ``inimitable ease'' more casually, just like picking up something that catches your eye at your favorite general store, or trying on clothes that caught your eye while shopping. This time, we were able to make that dream a reality with Daikanyama Tsutaya Bookstore.

Daikanyama Daikanyama is a place where many shops are connected by promenades with Tsutaya Bookstore as its core. T-SITE” is a pleasant garden where you can wander around and spend time with your children.

 DaikanyamaT-SITEhttps://store.tsite.jp/daikanyama/

■Daikanyama Tsutaya Bookstore x BABY&Me hip seat carrier experience rental service

Implementation period: October 24th (Monday) to November 24th (Thursday)
Location: Daikanyama Tsutaya Bookstore
Rental product: BABY&Me hip seat carrier “BELK-S”
Rental period: 1 week
Rental fee: Free (on the day you try it on, you can take it home even if you tried it on)
Rental details: Apply at Daikanyama Tsutaya Bookstore. After the rental period ends, you can choose to return it by mail or purchase it.

*BABY&Me staff will be holding try-on sessions on weekends during the period. We will give you a lecture on the key points of installing a hip seat carrier and how to use it conveniently, and solve any problems you may have with baby carriers.

Product name: BELK-S
Target age: 4 months (after completing head sitting) to 48 months (20 kg)
How to hold: Face-to-face hug/Front-facing hug/Piggyback riding
Color: Denim/Dark Gray/North Green/Pale Brown/Black
Safety certification: SG mark certified product
Sales price: 27,500 yen (tax included)

[Ergonomics functionality research/certification]
・International Hip Dysplasia Institute (IHDI) certification
・Ergonomics life certification
・Load reduction demonstrated through joint research with Osaka Public University

[Award history]
・Zexy Baby Review No. 1 2018-2021 Award
・Winner of KIDS DESIGN AWARD
・Good Design Award/GOOD DESIGN AWARD
・Parenting Award/PARENTINGA WARD Award
・Overall 1st place in Kozure Everyone's Review Award 2017 (Baggy Strap Category)