[Posting starts on Makuake from 12:00 on Monday, September 18th] Moms and dads are all warm. A long coat with a ducker that can be worn while the baby carrier is attached.

BABY&Me introduces a unisex long coat that makes childcare more comfortable for both moms and dads. Prior to the start of general sales, we will begin accepting advance orders for this new product on the crowdfunding support purchase service "Makuake" from 12:00 on September 18th (Monday) to 18:00 on October 30th (Monday).

There are two plans for support returns: “Super early bird discount 50% OFF” and “Early bird discount 40% OFF”.

■50% early bird discount 14,850 yen (tax included)
[50% OFF general retail price 29,700 yen (tax included)]
Each color ( BLACK・GRAGYE・OLIVE）First 30 arrivals (size M, L)

■40% early bird discount 17,820 yen (tax included)
[40% OFF general retail price 29,700 yen (tax included)]
Each color ( BLACK・GRAGYE・OLIVE）First 50 arrivals (size M, L)

※ MakuakePublic URL
→September 14th (Thursday) “Starting soon”pagepublic
→Posting starts from 12:00 on Monday, September 18th
https://www.makuake.com/project/babyandme/

We look forward to your support.

[Features of unisex long coat]

① Solve the real problems of moms and dads learned through baby carriers!
②You can wear it easily and look cool regardless of gender.MINOTECHHighly functional long coat
③The included ducker is removable and can be used as a baby mat depending on the occasion◎

 In 2016, BABY&Me commercialized a new type of baby carrier called the "Hip Seat Carrier," which did not yet exist in Japan, and has supported communication between babies and their families through holding them.。

There are lots of happy reviews from moms who use them regularly!

As we receive many stories of family outings and reports of fathers participating in childcare, we begin to hear of concerns other than baby carriers.

"BABY & Me prenatal and postnatal wear" was planned and developed based on these real voices, and this time we have planned a long coat with a ducker that both moms and dads can wear, regardless of gender, and will look cool!

By intentionally designing it with an oversized silhouette, it can be worn by partners with different physiques. You can wear it comfortably even during pregnancy, when your body shape changes significantly.。

The unisex long coat is a coat that can be worn with the baby carrier attached by attaching the included ducker (cover for the part that covers the baby).

You can also use it for everyday wear by removing the ducker.

In addition, it is designed to be oversized so that it can be worn by a wide range of body types, so it can be worn by both moms and dads and as outerwear before giving birth.

・Long coat with a loose silhouette and wide shoulders and width. M is suitable for heights of 150 to 170 cm, and L is suitable for heights of 165 to 185 cm.

・The length is long, and you can adjust the length by tightening the spindle (elastic) on the waist (inside) to create a tack in the upper body.

- The width of the sleeve openings can be adjusted using the dot buttons, so even if the sleeve length is long, the palms of the hands will not be hidden.

・The dot button on the front makes it easy to fasten even if you are wearing gloves.

- In order to make the length more comfortable, the side vents are deeper and the opening can be adjusted using three dot buttons.

・We paid particular attention to the three-dimensional silhouette of the hood (so it doesn't flatten) and the minimalist look when removed.

・If you attach the ducker to the front zipper of the coat, you can use it with the baby carrier attached as it has plenty of room.

- The outside of the ducker is MINOTECH®, and the inside is warm and soft boa fleece.
*MINOTECH® is manufactured by Teijin Frontier Ltd. (TEIJIN）is a registered trademark.

-The hem of the ducker can be folded inward, so it will gently wrap your baby's feet even on cold days.

-The hood of the coat can be attached to the front and placed over the baby's head.

-The hood of the coat can be attached to the front and placed over the baby's head.

・Teijin Frontier water repellent fabricMINOTECH® is a water-repellent material with a special structure on the fabric surface inspired by rain, which allows water to slide and protects against rain. Reduces the risk of losing body heat by getting wet in the rain.

・Unlike general water-repellent treatments that coat the fabric surface, it has excellent moisture permeability. It releases the unpleasant stuffiness that accumulates inside your clothes to the outside.

・The quilted batting is made with a focus on lightness and heat retention, keeping the inside of the clothing at a comfortable temperature.
*This is a characteristic of the material and has not been tested for this product.

 A long coat with a loose silhouette and wide shoulders and width. You can also consider using it for both mom and dad.There are three colors: BLACK, GRAGYE, and OLIVE, and each color is available in two sizes, M and L.

BABY&Me is a Japanese carrier brand.

It spread through word-of-mouth on SNS and is supported by many moms and dads, and has been awarded No. 1 in the "Zexy Baby Review Ranking", which is selected based on reviews from senior moms, for five consecutive years since its launch in 2018 in the carrier category with hip seat.

It has also won many awards including the Good Design Award and the Kids Design Award.

“Holding your baby is an important way to communicate with your baby.”

I want you to spend your limited time holding your baby more comfortably. I would like to see a society in which not only mothers but also fathers take the initiative in raising children.

With this in mind, we engage in manufacturing with safety and security as our top priority, and develop products with a focus on "truly good things and good things."

We will continue to pursue a lifestyle that allows you to balance being yourself and raising children without being bound by age or gender.

I want to raise my children well. But I also want to enjoy being stylish. If you are going to buy something, you want to choose something that can be used for a long time. Functionality is also non-negotiable.

I want to create items that can fulfill the selfish desires of greedy adults.

Even if it's a small effort, I hope that it will lead to equal parenting between mom and dad, and give you a little peace of mind in your hectic days...
With this hope in mind, we will continue to work on developing baby carriers and clothing.

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[Participating organizations]
Baby carrier safety council
Human Life Engineering Research Center (HQL)
Tokyo Children's Smile Movement

[Safety certification]
Obtained the Product Safety Association SG mark
Human life engineering certification
International Hip Dysplasia Institute (IHDI) certification
KC mark certification

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