How has BABY&Me new model "Beren" evolved?

A new model has been released for BABY&Me's baby carrier. We would like to introduce the Beren first set, which was released in June and won the 18th Kids Design Award!
New model Beren is here!

In June 2024, BABY&Me released a new baby carrier product, the Beren series. This new model is further evolved from the previous "BELK-S" and pursues design and comfort.
The Beren first set, which can be used for newborns, is a multi-functional baby carrier that comes with a carrier part that covers the baby's upper body, a first part that gently wraps and supports the baby's butt, and a hip seat.

From around four months after the newborn, when the neck is held in the neck, you can hold them face-to-face with a belt-style combination of carrier parts and first parts, and after the neck is held in the belt-style style and you can hold them face-to-face with a hip seat carrier with a carrier part and hip seat. Once you reach the age of 7 months and your hips are seated, you will also be able to hold your hip seat carrier in a forward-looking position or carry your baby on the back.


Additionally, if you use the hip seat alone, it can be used as a side-hold support during the newborn, and you can hold it face-to-face or forward-facing after sitting your neck. Hip seating is easy to use and take on repeated hold of the clothes after you start walking.

What's the difference between the previous products?
The biggest change was the hip seat pedestal.
We have developed an air cushion seat that has the optimal balance between strength and flexibility, and by using it as a material, the base has become more compact and comfortable.
A flexible cushion is used for the area that touches the lower abdomen of the mother and father. By floating the air cushion seat so that it does not hit directly, the load placed on the lower abdomen is reduced, making it more comfortable to wear.

In addition, by changing the inner material, the depth can be reduced by 2cm, dispelling the image that hip seats are bulky. Although it looks slimmer, there is space on the base, creating new storage space. Its feature is that it does not easily lose its shape even when you put it in. Use it with the accessory pouch to increase storage capacity. It's more convenient to use.

Has the visual changed too?

The depth of the pedestal has been reduced to make it feel neater, and the fabric composition has also changed, resulting in a change in the overall atmosphere. The main body is made of popular air mesh fabric. It now fits more supple and makes it even more comfortable to wear.
Available in three colors: indigo blue, ecure beige, and black, and the color is suitable for any gender or age, making it a color variation that is easy for both moms and dads and grandparents to use.
Each of them also places emphasis on color matching, and by aligning the colors of the belt, buckle, and name tag with the main body, the overall look is created, creating a simpler and more stylish visual.
Has the quality of conventional products been lost?

BABY&Me's baby carriers are not only designed to help babies stay in a natural position and feel safe, but also have a lot of consideration to ensure that moms and dads can hold them comfortably and comfortably. The good thing about the previous BELK-S product, of course, has also taken over the new Beren model.

The carrier parts come standard with adjustable head support. It firmly supports the neck area, so your head remains stable even before you sit on your neck. It also comes with a sleeping hood that prevents your neck from falling over while sleeping and can also be used as a sunshade.

The first waist belt type part has a three-dimensional butt spot and also has the function to adjust the width of the hips, allowing you to keep your legs spread in a natural M shape that does not put a strain on your baby's hip joints. The carrier parts that gently hold the upper body and the first parts that wrap around the butt allow the C-shaped curve and M-shaped legs to be spread on the back, creating a sense of closeness with your mother and father.

It is designed based on ergonomics and maintains the center of gravity close to the mother and father's body, allowing you to hold or carry your body while keeping your core straight, reducing the strain on your shoulders and waist.
We also pay attention to parts such as snap buttons, zippers, and buckles, and use safe YKK materials. Not only is it comfortable and design good, but it is also highly regarded for safety, and has also acquired the SG mark to guarantee safety.
It is also a small thing that the accessories include essential items such as belt covers and forward drooling covers, but it seems that moms and dads are pleased.
No need to replace it and can be used for a long time

During the newborn period, a baby carrier is required that provides firm support for babies who still have a soft skeleton and provides a sense of close contact. As the body gradually grows and moves more actively, the importance of less strain on mothers' shoulders and lower back and ease of wearing them will begin to become more important. As your baby grows, what you want in a baby carrier changes.
Therefore, many mothers and fathers buy baby carriers before and after giving birth, and buy new ones to replace them or buy more so that they can use them differently depending on the situation.
In this regard, the Beren first set can be used for a long time from newborns to graduation from holding them by switching parts, and there is no need to replace or buy more, so it saves you time and is also very cost-effective.
In addition, the colour and design that can be used by moms and dads, can be adjusted to the length of the shoulder strap and waist size, and the ease of care are important points when choosing a baby carrier, regardless of the child's growth stage. Beren has also cleared those points.
Please pick up Beren's features at a store that sells them and check out the features of Beren, such as its supple feel, ease of use, and stylish visuals that are suitable for anyone.
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https://www.babyandme.co.jp/pages/shop