Wrap your baby gently. Natural hug wear - BABY&Me's commitment

A baby's skin is much more delicate than an adult's

Even materials that we adults find a little tingling can be very irritating to babies.
A baby's skin is said to be less than half the thickness of an adult's, making it susceptible to dryness, friction, and chemicals.
Especially in the first few months after birth, the skin secretes little sebum and is easily susceptible to external stimuli, which can easily cause skin problems.
That's why the underwear that babies wear every day must be gentle on the skin.

Wear it every day, so be gentle with your underwear.

Underwear is the most familiar thing for babies.
Even when you're sleeping, when you're being held, or when you're sweating, your skin is constantly in contact with your skin. Since it will be used to wrap your precious baby, you want to choose materials that are gentle on the skin and attention to detail in the sewing.

``Of course we are particular about materials that are gentle on the skin, but we also want to be particular about ease of care.'' When BABY&Me developed baby underwear, we chose ``Smile Cotton,'' a material that is soft to the touch, highly absorbent, and dries quickly, with the company's concept of ``creating products that will make moms and dads feel good.''

"Smile Cotton®" (Smile Cotton Co., Ltd.) is certified as a recommended product by the Atopic Dermatology Association and can be used with confidence even on sensitive baby skin.

The "kindness" put into a single piece of underwear supports your baby's daily life more comfortably.

Features of Smile Cotton

Smile cotton is a material that is fluffy and light, almost like cotton.
Because the fibers are twisted more gently than regular cotton materials, the part that touches the skin is very soft and has a gentle touch that feels like it contains air.

Another appeal of this material is that it has a "very good balance of water absorption and breathability."
It is said that babies sweat twice as much as adults, and Smile Cotton has the functionality of quickly absorbing that sweat and releasing it to the outside.
What's more, moms and dads will be happy to know that it doesn't get hard even after repeated washings, and it stays soft for a long time.

BABY&Me's thoughts and commitment to underwear

Raising children isn't always fun.
They cry, make noise, have shoulder and back pain from holding them, and hold back their favorite clothes. In these days, "going out" can sometimes become a "mission."

BABY&Me has been creating products that make mothers and fathers feel happy, with the hope that they can enjoy raising their children more freely.

This underwear was born from such a feeling. By making the baby feel comfortable, mom and dad will feel better. There is a ``blank space'' in every day of childcare, and you can think, ``Where should I go today?''

I want to cherish both ``being a parent'' and ``being myself.''
BABY&Me supports all moms and dads living in these times.

BABY&Me×Smile Cotton Lineup

BABY&Me's baby underwear aims to be ``underwear that is gentle on bare skin and can be worn like clothes,'' and we offer a lineup that can be selected according to your child's growth.

・Short underwear

Your baby's "first underwear" is essential during the newborn period.
The seams are designed so that they don't touch your skin, and the fabric is soft and comfortable, so it gently wraps around sensitive skin.

・Combination underwear

A classic item that wraps the feet tightly and is safe for babies who are becoming more active.
The snap button design makes it difficult to undo, and you can wear it with short underwear for more comfort. This is a reliable item that can be used regardless of the season.

・Rompers

 A perfect item for babies who have grown and become more active.
Snaps at the inseam make changing diapers easy. It is designed to cover your stomach like a belly band.

・Tank top

A highly breathable item that is great for layering during sweaty seasons or indoors.
With a simple design that can be worn alone or layered, it can be used for a long time.

・Short sleeve T-shirt

Underwear designed for daily wear that can also be used as fashionable clothing.
The gentle colors and minimal design make it perfect for going out.

All items are made with a focus on not only being gentle on the skin, but also making them easy to wear, move around in, and wash. A lineup that gently supports moms and dads' "daily childcare."

Summary

Because it comes into contact with the baby's skin, we want to be particular about the materials and construction.
BABY&Me's underwear gently supports "daily childcare" as baby underwear that babies and moms and dads can enjoy more easily.

For those of you who want to value both “being a parent” and “being yourself.”
Why not start raising your children in a way that will warm your heart, starting with underwear?