BABY&Me new model “Beren” How has it evolved?
A new model of BABY&Me's baby carrier has been released. Introducing the Beren first set, which won the 18th Kids Design Award shortly after being released in June!
New model Beren is here!
In June 2024, BABY&Me launched a new baby carrier product, the Beren series. This new model is a further evolution of the conventional BELK-S, with improved design and comfort.
The "Beren first set", which can be used from newborns onwards, is a multi-functional baby carrier set that includes a "carrier part" that covers the baby's upper body, a "first part" that gently wraps and supports the baby's bottom, and a "hip seat".
From newborn until around 4 months when the baby's neck can sit down, you can hold him/her face-to-face using a belt-style combination of the carrier part and the first part.After his/her neck has settled, you can hold him/her face-to-face with the belt style or piggyback, or use the hip seat carrier (carrier part + hip seat) to hold him face-to-face. Once your baby is around 7 months old and can sit up, you will be able to carry them facing forward in a hip seat carrier and carry them on their back.
In addition, if you use the hip seat alone, it can also be used as side-carrying support during the newborn stage, and after the baby is sitting on its head, it can also be held face-to-face or facing forward. With the Hip Seat, you can easily carry out the period of repeatedly lifting and lowering your child after you start walking.
What is different from conventional products?
The biggest change is the base of the hip seat.
By independently developing an air cushion sheet with the optimal balance of strength and flexibility, and using it as the filling material, the pedestal has become more compact and comfortable.
A flexible cushion is used for the part that corresponds to mom and dad's lower abdomen. By floating the air cushion seat so that it does not hit directly, the load on the lower abdomen is reduced, making it more comfortable to wear.
Additionally, by changing the filling material, we were able to reduce the depth by 2 cm, dispelling the impression that ``hip seats are bulky.'' Although it looks slimmer, there is more space in the pedestal, creating new storage space. The feature is that it does not lose its shape even when you put things in it. If used in conjunction with the accessory pouch, storage capacity will also be increased. You can use it more conveniently.
Has the visual changed?
In addition to reducing the depth of the pedestal for a cleaner look, we also changed the fabric composition to change the overall atmosphere. The main body uses the popular air mesh fabric. The fit is now more supple and the comfort of wearing has also been improved.
Available in 3 colors: indigo blue, eclectic beige, and black, it is a color variation that is suitable for all genders and ages, making it easy for moms and dads as well as grandparents to use.
We also place emphasis on color matching, and by matching the color of the belt, buckle, and name tag to the main body, we create a sense of unity overall, creating a simpler and more stylish visual.
Has the goodness of conventional products been lost?
BABY&Me's baby carriers are not only designed to keep babies in a natural position so that they can feel safe, but they are also packed with considerations that allow moms and dads to carry them easily and comfortably. The good points of the conventional BELK-S are of course inherited by the new model Beren.
The carrier parts come standard with an adjustable head support. It firmly supports your neck, so your head will remain stable even before you sit down. It also comes with a sleeping hood that prevents your neck from falling down while you sleep and also serves as a sunshade.
The first part of the waist belt type has a three-dimensional buttocks spot, and it also has a function to adjust the crotch width, so you can maintain a natural M-shaped leg position that does not put strain on your baby's hip joints. The carrier part that gently holds the upper body and the first part that wraps around the buttocks allow you to maintain the C-shaped curve of your back and M-shaped legs, creating a feeling of close contact with mom and dad.
It is ergonomically designed and has a structure that keeps the center of gravity close to mom and dad's bodies, allowing you to hold or carry the baby on your back while keeping your trunk straight, reducing the strain on your shoulders and lower back.
We pay special attention to parts such as snap buttons, zippers, and buckles, and use safe materials made by YKK. It has been praised not only for its comfort and design, but also for its careful consideration of safety, and has received the SG mark, which guarantees safety.
The accessories include essential items such as a belt cover and forward-facing drool cover, which is a small thing, but moms and dads seem to be happy with it.
Can be used for a long time with no need to replace
During the newborn period, babies whose bones are still fragile need a carrier that provides firm support and a snug fit. As the child gradually grows larger and becomes more active, emphasis will be placed on the ease of wearing and reducing the burden on the shoulders and lower back of mothers and fathers. As your baby grows, your needs for a baby carrier will change.
For this reason, many mothers and fathers find that the baby carrier they purchased before and after giving birth is no longer sufficient, and they buy a new baby carrier or buy additional carriers so that they can be used for different situations.
On that point, the Beren first set can be used for a long time from newborn to graduation by changing the parts, and there is no need to replace or buy new items, so it is time-saving and cost-effective.
In addition, the colors and designs that can be used by both moms and dads, the ability to adjust the length of the shoulder straps and waist size, and the ease of care are important points when choosing a baby carrier regardless of the child's growth stage. Beren clears those points as well.
Beren's features include its supple fit, ease of use, and stylish visuals that are suitable for anyone who uses it.Please try it out at a store that sells it and check it out.
▼Handling stores
https://www.babyandme.co.jp/pages/shop
